5 Important Considerations in Retail Interior Design

5 Important Considerations in Retail Interior Design

Design considerations are the parameters that define the essentials that should make up any design. Of course these vary from project to project, but certain genres – like retail interior design – have many in common. Merchandising and ambience are two of the most important aspects of a retail interior, but there are quite a few other considerations to take note of as well. Further, let’s take a look at 5 design considerations to ensure you get your retail interior design in Singapore right!

Sight Lines

Retail Sight Line

Sight lines are extremely important when you’re catering to the placement of your merchandise. Not only do you have to make your product visually accessible, you also have to make it so that your design does not promote shoplifting. Those nifty little blind spots can cause a lot of trouble for quite a number of people. The horizontal line of sight covers a range from 60 to 65 degrees and everything in between, while the vertical line of sight covers50 degrees as upper visual limit and 75 degrees as lower visual limit.

Ratio of Merchandising

Ratio of Merchandise

How much merchandise you display is also extremely important to consider while crafting the blueprint of a retail layout. There are some outlets that prefer quantity over quality, but upscale brands like Hermes and Christian Louis Vuitton tend to prefer quality over quantity. Both scenarios can work depending on the demographic of customers you’re aiming for.

Customer Flow

Customer Flow

Haven’t we all been to that once-in-a-year Black Friday sale where the customer service has to block the doors in order to stop everyone from stomping in? And those who made it inside find it terribly hard to breathe? Yes, there is a limit of customers that any retail outlet can cater to at a specific moment in time. If that number exceeds, then chaos ensures. Therefore you will need to design your interior to be flexible enough to accommodate such extremes of customer traffic flows and avoid situations like the “Butt Brush” effect.

Storage

Storage in retail store makes a difference

Your retail interior design would be an absolute failure if you don’t have nifty little storage spaces all over the outlet. You can only display so much merchandise, and you cannot exactly pack off the item on display if a customer chooses to purchase it. Instead, you can create handy storage areas in your racks, displays, cash desks, receptions and more.

Curb Appeal

Retail Curb Appeal

Curb appeal is all about luring the potential customers inside your outlet with an attractive façade. You have to be iconic enough to make an impression, so that the customer can take note of the shop to visit later even if they choose to bypass that particular shop that day. This includes the signage as well as the window displays. The more attractive the façade, the more curious the potential customer.

As veterans in the interior design Singapore industry, Home Guide Design professionals are experts at crafting excellent retail interior designs. We know the ins-and-outs of the business, the effect of a particular ambience, and all the design considerations that matter when it comes to offering the best retail experience.

Related Posts

Interior Design Tips for Better Product Placement and Display in Your Store

What does it take to impress the visitors in your store? The quality of products is obviously important but even the best of items are going be put down by poor display choices. Retail interior design puts heavy emphasis on…

A Guide to Choosing the Best Commercial Interior Design Team for Your Office

Office interior design serves several purposes. The aesthetic appeal is an obvious one but it’s not the most important consideration. Office interiors have to be comfortable and practical to give people working at the company everything they need throughout the…

retail interior design nid doiseaux

Curb Appeal: How Important Is It for a Singapore Retail Venue?

In the world of interior design, emphasis is obviously placed on what’s inside a building or a commercial venue. Retail interior design focuses on traffic control, product placement, the creation of comfort and areas that slow down traffic. One element,…

singapore interior design residential bukit batok HDB

The HDB Guide to Proper Home Maintenance

HDB apartment owners in Singapore have certain rights but a few responsibilities come alongside the possession of such a flat. The HDB has issued guidelines for the proper care and home maintenance. If you’ve just moved into a HDB apartment…

tanglin halt HDB living room home interior design singapore

Bigger HDB Flats Considered the Future of HDB Housing?

Demographic specifics and population dynamics in Singapore are having a profound impact on the residential real estate market and the need for effective home renovations. According to some analysts, bigger HDB flats will soon be the future of housing in…