I think it would be suffice to say that ‘Becky’ from the hit Hollywood movie Confessions of a Shopaholic is a girl after our own hearts. A shopaholic by day, but a financial advisor at night, Becky suffered from what all women these days enjoy the most – the Shopaholic Syndrome! Her journey was a hilarious, offbeat comedy that taught us all a little about life, love, and of course; retail therapy.
From an interior designer’s point of view, this movie features a wealth of interactive design techniques that can be used to attract customers that have a little money to spend. From the curb appeal display of Beckey’s Green Scarf to the story of her Cashmere Sweater in a crowdy sale, Becky’s journey is the perfect case study for anyone who likes retail interior designing.
Here’s a list of 5 things we learned about retail interiors from Confessions of a Shopaholic.
You might relate with Becky on a soul-deep level when you consider your shopping experience – what drags you into a shop? It’s not what’s inside that calls to you, but what’s displayed on the outside. The siren call of a store window is always the starting point of a good shopping experience. So while crafting any retail interior design in Singapore, always play special attention to the displays. You have to work for the curb appeal – something that might hook your customer to pursue the rest of the shop.
Remember the iconic D&G shop featured in the movie? The one where Becky bought the green scarf? Aside from the casual arabesque lettering at the front of the shop, the one thing the stood out the most in that particular retail interior design was the use of excellent branding as part of the space itself. For example, the D&G door handle, the attractive cash counter and the excellent decompression zone are all a great example of how branding can define the identity of a store.
Anyone who waits for those season end sales knows what the hullaballoo is all about. There is such a huge crowd that sometimes it gets a little intense. Looking at Becky’s experiences from the movie, it’s always good to design for a more flexible layout. People love shopping in mid-season and off-season sales. Even sample sales attract a huge crowd, so always make sure your retail interior design has a spacious, flexible and adaptable layout to prevent that dreaded butt-brush effect.
Becky’s first encounter with the cash counter was when she was truly intrigued by the art of retailing.
Here’s the thing about shopping; it’s a wholeheartedly sensory experience. You experience the triumvirate of touch, smell and sight while you’re browsing through the products. Therefore your interior designer company in Singapore should keep all of these different sensory experiences in mind.
At Home Guide Designs, we bring our years of experience in the interior design industry to every project and we always make sure to communicate with our clients in a relatable, easy-to-understand ways so that the result is always a wonderful combination of our expertise, your imagination and a wonderful experience for your customers! Talk to us when you are looking for improving the retail experience in your store!
