5 Ways Brand Image Can Make Or Break Your Retail Interior Designs

5 Ways Brand Image Can Make Or Break Your Retail Interior Designs

Whether you run a chain corporate retail identity, or are the owner of a small local brand, it is very important to consider the benefits of brand identity with respect to retail interior design. These two are generally mutually exclusive – each has a formidable impact on the other.

Retail interior design is a vast genre that includes all sorts of shop designs – from casual clothing shops to a small outlet that delivers homemade handicrafts. Many people assume that creating a brand identity is only viable if you’re into chain consumerism, but that is definitely not the case. Further, we’ll be taking a look at 5 ways a good brand image can make or break your retail interior design.

Personality

girls shopping at retail store

Your brand is basically the personality of your shop. If it were a person, what kind of clothes would it wear? What kind of accent would it talk in? What would be its most common expression? When you interchange this concept with an actual retail interior design, you’ll have to ask the following questions; What do I sell? What is my target audience? How should I reel them in with the design? What kind of an aesthetic would define my business best? In this way, your brand identity becomes the very personality of your business.

Identity

uniqlo retail interior design

Your retail interior design literally becomes the identity of your brand. Imagine this; a customer walks into your flagship store, experiences a certain theme, and relates that theme with your brand. Now imagine what would happen if that same customer walks into a same brand outlet with a completely different theme? They would never be able to make the connection. So your flagship store literally determines the identity that makes up your brand. Any further deviation would have a negative impact on your customer base.

Tonal Diversity

When you’ve chosen an identifiable interior theme for your Flagship store, it is important to keep its thematic value constant in all the outlets. This aspect of brand identity is completely immersed in interior design. For example, you choose certain features and characteristics that have become the defining quality of the flagship store, and use them in the rest of your outlets to maintain that identity. This way, whenever a customer sees your shop in whatever place, they’ll immediately make the connection.

Promise

zara retail interior design store front

Your brand identity is important when you want to deliver the right message, tone and promise to the customer. A high end brand like Zara will always feature a sleek, minimal and contemporary interior design in order to fully get their exclusivity across. Similarly, a sports brand like Reebok will have a completely different brand image that will get their message across. Do you see how this matters? If the Reebok brand starts designing their retail interior design like Zara, it will completely mess up the tone of their product and promise.

Graphics

nike storefront retail interior design

Your brand identity will also determine the graphics of your retail interior design. This means that it will determine the colour palate, the lighting accents and definitely the materials you’ll be using in your shop. Armani and Charcoal always have a monochrome interior design scheme that exudes elegance and sophistication. Nike retail interiors always have a vivid, sporty colour theme that evokes activism. Most retail interiors even use the logo as an actual design element to make the décor more relevant.

Home Guide Designs is one of the most renowned interior design companies in Singapore. We’re the pioneers of all local residential, commercial and retail interior designs being carried out in Singapore. We understand the importance of creating a brand identity for retail interiors and provide all services accordingly.

Related Posts
retail interior design dental clinic

Using Retail Interior Design to Reinforce Your Brand

What are your main considerations when coming up with a retail interior design project? Chances are that you think about the comfort of store visitors, sophistication and practical appeal. How about enforcing your brand identity? A retail venue gives you…

Traffic Flow Control in a Store: How to Achieve it with Interior Design

What is it that you’d like visitors to do when they visit your Singapore retail venue? As a store owner or a manufacturer, you know that it’s essential to point their attention towards your most prominent products. Retail interior design…

Tips for an Impressive Beauty Store Interior Design

Beauty boutiques and shops are little havens of luxury and personal care that mostly women will visit in their attempts to build confidence and feel good about themselves. The entire retail interior design concept should revolve around the specific purpose…

retail store interior design for Betjeman & Barton in Singapore

Creating an Exciting Store Interior through Colour Selection

Colours can influence shoppers and plays a big part in retail interior design . According to a survey, the colour of a product can account for nearly 85 per cent of the reason why people are going to select it over another…

BYX retail store Singapore

The Best Materials for the Creation of Quality Retail Interiors

Your boutique or store interior says a lot about your company, brand, and product. This is why you can’t compromise when it comes to the quality and the appearance of retail interior design. Every single detail matters when you want to…