How Technology is Shaping Up the Future of Retail Interior Design

How Technology is Shaping Up the Future of Retail Interior Design

New technologies have had a profound impact on nearly every aspect of life. Retail interior design is far from an exception. Designers can utilise an array of new developments for the purpose of enhancing the customer experience and increasing engagement.

If you’re going to be working on a new store in the near future or you’d like to redesign an existing one, you may want to take a look at the following ways in which technology has had a profound impact on retail interiors.

Screens and Innovative Displays

Technologies capable of producing impressive visual displays have already been introduced in a range of stores across the globe. The Burberry store in London is just one example that a Singapore interior design company can adapt to the local environment.

When entering the store, visitors are welcomed by huge screens that display runway footage (in the case of fashion brands), product presentations or useful information that the shopper can benefit from. Even mirrors can be turned into such screens that will serve two important purposes.

The aim of digital displays is to “hook” the visitor and make them crave the retail experience as soon as they enter the store. The creation of innovative and exciting content will also forge an emotional bond that can result in long-lasting brand loyalty.

Obviously, the strategic placement of screens is of huge importance. This is where really good interior design professionals will show their mettle. They know how the customer journey takes places and they know how to shape it up. As a result, designers will choose a placement that is going to have the most noticeable impact.

Private Lounges and Digital Experiences

Luxury retailers have brought an array of technologies to their physical locations for the purpose of creating a hybrid experience – hi-tech interactions and the communication with a knowledgeable store assistant.

The Audi customer experience is a great example of this concept.

A few dedicated Audi stores in bigger world capitals are equipped with private lounges that have touchscreens for the purpose of exploring product information more thoroughly.

While a discussion with a store representative is taking place, the customer can explore both the interior and the exterior of the selected car via the touch screen. The viewer can change the interior colours, fabrics and other details that will result in a higher level of satisfaction.

Something as simple as touchscreens can contribute a lot to keeping customers a longer time in the store. While the selection of the right technology is obviously key, the quality of the content is also going to be important.

Beacons Inside the Store

Beacon technology is great for first-time shoppers and it should certainly be an integral part of the contemporary retail interior design.

Without guidance and assistance, many people could wonder aimlessly through the store. If they can’t find what they’re looking for, chances are that they’ll leave without making a purchase and never come back.

The clever organisation of the store and the placement of products can be used alongside beacons for a more intuitive and effortless shopping trip.

Through the download of an app, the in-store beacon will begin transmitting information to the phone of the visitors. This way, the shoppers can roam through all parts of the store and discover exactly what they’re looking for.

Beacon technology and clean interior designs will work well for medium-sized and large stores. In the future, chances are that beacons will enhance in-store shopping even further. Loyal customers will be notified of discounts and special opportunities. Sales representatives will receive information about the people who are currently in the store for the purpose of offering reliable and consistent assistance.

The Integration of Smart Shelves in the Modern Singapore Store

The standard shelf is an integral retail interior design element. Interestingly enough, new technologies are transforming old-school shelves into something much more exciting.

Smart shelf technology is already here and it has been integrated predominantly in larger supermarkets.

The shelves make it possible for the items held on each one to be scanned remotely. Store employees will get information whenever a certain product is out of stock or if there has been theft detection. Product prices can also be changed remotely and in real time. This way, smart shelves enable the effortless initiation of discounts.

Such smart shelves are practical and easy to integrate into the interior design, just like their predecessors. Chances are that interior designers will soon be relying solely on such product display opportunities that look good and that come with added functional benefits.

Virtual Reality and the Retail Experience

Today, virtual reality is the term on everybody’s lips. Needless to say, interior designers in Singapore can experiment with such technology when it comes to creating an interior that is going to appeal to their client and keep them engaged an interacting with their retail environment.

3D renderings of products or even ways in which the products can be utilised aren’t just decorative panels in the store. They also carry a lot of key information and they allow for presentations that will be impossible in any other way.

If they have pictures of their home, customers may even be capable of seeing what a respective product is going to look like when installed, or even trying on clothes virtually while in store. The options are limitless and as virtual reality technologies become enhanced, an even bigger range of applications will be enabled.

Choose the Right Team to Shape Up Your Retail Interior Experience

Retail interior designers are learning all the time. New trends and customer requirements are completely revolutionising the field and making established practices obsolete.

When working on the interior of your store, you will need to choose the right interior company in Singapore for the job. A thorough exploration of the company’s retail interior design portfolio and some knowledge of its philosophy will help you find out if the team is right.

Home Guide has been on the interior design market for decades, working with both commercial and residential customers over the years. We have a clear vision and we strive to give our clients innovative, trendy solutions that correspond to all of their needs.

Please do not hesitate to contact us today if you want to modernise your retail interior or you’re looking for the thorough integration of new technologies in the design.

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