If you are a resident of the contemporary world, you’d surely have experienced the magically relaxing qualities of retail therapy! It’s not simply a fancy term – it is a way of life. People shop all the time to relieve stress, and retail interior design in Singapore plays a huge part in delivering a soothing ambience for these customers to shop in.
The idea here is to make shopping seem like the most exciting experience. You want the customers to think they’re on an adventure, and the outlet is their playground. In the past, shops used to be simple rooms clustered haphazardly by merchandise all over the place. But these days, designers have come up with creative, organized ways to feature the best products while offering the best environment to shop in. Further, let’s look at how you can enhance retail therapy through great interiors.
Although these details might not be the most visible aspect of any retail interior design, know that they absolutely matter when it comes to the kind of customer experience you want. Did you know that every Starbucks outlet has round tables so a single occupant doesn’t seem lonely? Or did you know that a fantastic decompression zone can help you attract a number of potential customers? These are the details that will put the ‘therapy’ in retail therapy . Customers are not always aware of the psychology behind every aspect of the space, but they do certainly feel its impact.
You must not confuse the term ‘soothing’ with boring. When a customer is out to shop, they’re not looking for a sleepy nook with the most boring background music ever. They’re looking for something bold and exciting! Something that can break them out of that funk and excite them. So don’t go about being conservative with your space. Think out your retail interior designs in bold lines and colours – something that will provide your customer with positive stimulation.
Imagination plays a huge role in making your retail outlet stand out. The customer is always on the prowl for something eye-catching – something that would lure them in and make that purchase. The interior is therefore, quite an important aspect of this phenomenon.
Boyd Architects designed a 3900 square foot café called the Salad Bowl – which was basically a narrow, windowless, elongated room – in the image of an actual salad bowl a la Alice in Wonderland to visually attract the customers. Such uniqueness is always appreciated in order to make retail therapy an exquisite experience.
More often than not, ‘whimsy’ is the go-to abstract concept for a retail interior design. When you offer up a theme as part of your outlet interior design, the customers are instantly drawn towards the design aspects that make up a theme. Be it an abstract concept like a French Renaissance inspired handicraft shop or simply a clothing outlet, the theme can make or break your customers experience.
Of course the greatest challenge is always how to make the customer stay a little longer. While the idea of retail therapy is always to give the best shopping experience to the customer, it is actually how you manage to make them linger that actually matters. You can create a warm ambience or invest in an epic art installation in order to fascinate the customers into staying.
With an extensive Singapore interior design experience of more than two decades, Home Guide Design offers the best consultancy when it comes to retail interior designs. We know the intricacies of retail therapy, and how to make the experience a memorable one for the customer.