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Betjeman & Barton

This franchise branch of exclusive luxury French tea company Betjeman & Barton, opened its door in Raffles City Shopping Center. The Singapore interior design concept was to exude the same classic styling of the Paris store, with luxurious finishes to offset the bright packaging of the range of teas and other products available. Ample display shelving and storage were necessary, as well as unique display areas for limited product offers.

The façade is in the same style as the flagship store in Paris. With large glass window display, it catches the attention of the passersby with elegant product displays. Home Guide created a wraparound full height shelving in a rich dark timber, providing sufficient display space and concealed cabinetry below the shelving for storing extra products. The sales point, in a white marble-look finish, provides a focal point in the store, drawing customers into the shop like a bright icon in a den of treasures.

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Entering this exclusive boutique, one is greeted by a range of colourful tea caddies beautifully displayed. The timber displays and marble finishes create a sophisticated undertone, key to the setting the ambience of this high-end retail interior design concept.

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Laid out in neat rows, the teas are individually positioned in the full height cabinets, each displayed in beautiful tea caddies with a glow from behind by concealed lighting.

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The white marble-look sales counter nestles in the deep timber display cabinets and beautiful product offering. The focus of lighting in this corner creates a glow within the store, guiding customers toward a purchase. A custom display area is created in the stepped counter to showcase new and seasonal items.

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Given a relatively small space, the efficient use of space is paramount. The paneling of the display cabinets hides concealed storage space for extra products, serving both aesthetic and functional purpose – an efficient and effective interior design trick for retail.

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