You have a really good idea about your brand’s story and the message you’d like to convey through the appearance of a retail venue.
Professional retail interior design can reinforce your story and help for the delivery of a consistent message across all channels.
It all starts with a colour palette but that’s just the foundation (context). The typography chosen, the product displays, signage and even the style of furniture can help you shape up a specific view of your brand. Do you want to be perceived as approachable? Modern? Focused on tradition? All of these can be accomplished when a more thorough retail interior design approach is adopted.
The one most important thing you should be asking yourself before you start working with a Singapore interior design professional is what makes your brand authentic and your story worth telling.
Once you have the answers, you can work on a design that will create the experience that the brand represents.
Interior design uses visual elements that reinforce the story of your brand through appeal to the five senses of the customer.
Here’s one example to illustrate the concept of storytelling in interior design.
Story is a New York retailer that describes itself as a gallery rather than a store. This is the main reason why the Manhattan store of the brand offers a brand new experience each time you pay a visit.
Story closes down every several months to have its retail location completely redesigned. This fits with the storytelling goal of showing a different and brand new “exhibit” each time a customer comes.
Retail storytelling doesn’t have to be this extensive or drastic. The example, however, provides a clear illustration of how interior design can work with the concept behind a brand to result in a unique and immersive customer experience.
Home Guide’s interior design team understands the importance of getting clients and visitors engaged each time they come to a retail venue.
Through the years, we’ve partnered up with numerous retailers to put emphasis on their brand’s identity and make interior design memorable.
If you’re looking for ways to differentiate yourself from the competition, contact Home Guide today. Together, we will elevate your retail interior design concept to give clients an experience they’ve never come across in the industry.