The aesthetics of a retail store is extremely important to create that first impression to draw customers in, but there are a few areas within every outlet that demand functional pragmatism. So today, we’ll be featuring five functional zones that every interior design company in Singapore should pay special consideration to in every retail outlet.
The first zone that you must concentrate on while designing a successful retail interior design is the check-out desk. It’s the place where customers pay and it needs to be ergonomically designed. It also needs to be aesthetically cognizant with the rest of the interior design. Most of all, it needs to be crafted in a way that lets large queue areas to be a part of the layout. This is in order to accommodate the huge crowds that appear for shopping during those occasional sale days. The check-out desk also needs to be flexible enough to be a wholesome part of the overall interior-scape on the days when the traffic in the outlet is slow.
Many people disregard the importance of proper circulation spaces in lieu of more merchandising. For us as retail interior designers, we think it makes sense to consider the ratio of foot-traffic at any given day or time in order to make reservations for such spaces. On the days where the foot-traffic is slow, you can simply use the extra circulation space for mobile displays that can be easily shifted elsewhere during rush-hours.
Display mannequins are an important part of many retail experiences. Without them, you cannot convey the full impact of your product to the customers. They may not be physically functional, but their visual aesthetic is very relevant to the retail outlet. You may have seen people cluster around a certain mannequin when they find something especially appealing on display. So always leave some leeway for traffic around your mannequin zones.
This is literally the main display zone and it needs to be located in an area of your retail interior design that is fully visible from all angles. The major function of the power wall is to display all the most attractive products in the company merchandise in order to lure the customer in. once they are hooked, the power wall leads the way to the rest of the retail outlet. So always make this area the forefront of your shop and design a circulating path that leads farther inside from there.
The entrance lobby and decompression zone are intersecting functional areas. While the former dictates the entry of the customer, the latter is responsible for keeping them hooked. The decompression zone features a powerful display that intrigues the customer enough to browse the rest of the shop. It shouldn’t be narrow or constrained. Go for larger, more wholesome spaces so the customer can appreciate the products with ease.
At Home Guide, we’ve been designing successful retail interior designs for more than two decades. We know which areas are more functionally important and where aesthetics play a larger role. We can consult you to design the best retail outlets in Singapore.
