The Importance of POP Displays in Retail Interior Design

The Importance of POP Displays in Retail Interior Design

Is your store making use of point of purchase (POP) displays? Even if you’re a small retailer and you’ve never used such marketing materials in the past, a POP display can serve as a visual pointer that directs attention towards the items potential consumers shouldn’t miss.

The use of POP displays can enhance retail interior design and result in a better customer experience. Here are some of the ways in which retail boutiques are making use of POP displays and the possibilities these will create for your company.

What’s POP Display, Why Do You Need It?

A point of purchase display is a marketing material, a visual guide or an advertising solution placed right next to the merchandise it should be drawing attention to.

Very often, POP displays are located at the checkout and in other parts of the store where clients make decisions. The display can highlight the key characteristics of the product, its price or the fact that a discount offer is currently available.

Designing POP displays isn’t as simple as writing “20% off” on a piece of paper and putting it over the respective shelf in your Singapore store.

You can have an entire display that is visual while it also provides the client with important information.

Good POP displays fall within the overall interior design concept for the retail space. Visual consistency is vitally important to maintain the design integrity of the boutique. A loud, bright and “in your face” POP display isn’t going to achieve a lot in a shop that’s more subdued and tailored to the needs of a more sophisticated crowd.

Does your store need a POP display? The short answer is yes.

Buying decisions are often made inside the retail space itself. Retail interior design can be used to sway the client in one direction or the other. If you don’t highlight the items, campaigns and collections you want to make prominent, chances are that these will often remain unnoticed.

Common POP Display Design Mistakes

A POP display can be very simple or incredibly elaborate, featuring products, decorations and signage.

Because there’s so much variety in the realm of POP display designs, certain mistakes are common.

Making the POP display too one dimensional is one typical issue. Having POP displays that scream “discount” or “buy now” will probably turn customers off. These appear to be way too desperate, calling for a sale to be completed rather than a relationship to be built.

To rectify this error, you may want to opt for POP displays that provide valuable information to customers. Highlighting interesting products, showing a new collection and its features, identifying the biggest bargains or directing clients towards certain parts of the store will all be good choices.

On the other hand, POP displays that are very busy will also accomplish very little.

Good POP display design has a focus and a core message.

You can’t attempt to put every single positive aspect of the retail experience in a single design.

Highlighting way too many products at the same time will be very distracting and your clients will be clueless about what to focus their attention on.

A good POP display has one idea that’s developed and executed extensively (without clutter or distractions).

POP displays that lack interactivity are not going to increase the amount of time people spend inside your store. Likewise, attempting to push products within the wrong price range will create a certain level of disconnect. Consistency is key in the realm of retail interior design – don’t forget this fact when selecting store décor and marketing supplies.

POP Display Design Rules

You can work with your interior design company to create eye-catching and relevant POP displays. Getting the marketing team involved in the process is also going to be an excellent idea.

First, you have to decide which elements of the retail experience you want to draw attention to and how. One choice is to create a display that contrasts the colours and the patterns featured throughout the store. You can also elevate POP displays above eye level so that they’re instantly visible when people enter the store.

Noticeable POP displays will also have to be creative and fun to look at. Often, successful stores borrow ideas from artists and other creative industries. These are highly applicable to fashion and cosmetics retail spaces, as well as many other types of stores.

There are very few rules – you can go really whimsical and get excellent results or you can be more straightforward and informative in your POP display selections. You can also use the psychology of colour to indirectly influence the purchasing decisions people make.

The creative elements have to work alongside the informative aspect of a POP display. You will need a sign or a poster that sheds more light on the elements of the display and why these are being highlighted. Once you have an interior design concept for your Singapore boutique, you can commission a graphic designer to complete the posters and signs to be used inside the space.

It’s up to you to determine how many POP displays you’re going to feature inside the store. While less is always more in the world of design, exceptions do exist to the rule. Multiple displays can boost engagement levels if they work together and are positioned strategically.

If you don’t know how to get started with retail display design, get in touch with a professional team that can execute the concept you have in mind. Home Guide has years of experience in retail interior design. We know what it takes to craft the perfect client experience while also focusing on marketing elements. Contact us right now to get started with the conceptualisation and the design of a modern and appealing Singapore retail space.

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