Beauty boutiques and shops are little havens of luxury and personal care that mostly women will visit in their attempts to build confidence and feel good about themselves. The entire retail interior design concept should revolve around the specific purpose of the shop and the expectations of customers.
When working on beauty shops, there are a few interior design key elements that we should focus on. The interior should be welcoming, it should display the most important products boldly and it should also highlight the specific function of the items being sold at the venue.
If you sell a specific type of product, you may want to think about an a theme that gives buyers an idea about your inventory as soon as people enter the store.
Do you sell cosmetics manufactured with marine minerals and natural compounds? If so, a nautical theme is going to be a great interior design choice. Blue and white hues will suggest the nature of your products. In addition, such a theme could work really well with the product packaging to create visual harmony. Colour selection is an important part of retail interior design that help tells a story of the brand in relation with the products.
Do you target young, trendy millennial customers? An uber-trendy interior design theme will be a great choice. Opt for minimalist furniture and if possible, integrate high-tech solutions in the interior design. Touchscreens and even augmented reality can result in a highly immersive experience, making store visitors spend a lot of time exploring your products.
Even if you plan to expand the range of products in the future, a theme can result in cohesiveness and visual appeal at the time being. Colour changes and the selection of the right accessories will enable an easy modification in the future.
All-White Interiors Are Great for a Beauty Shop
Beauty products often feature colourful and attractive packaging. the interior design of a retail store should not take away attention of from the products the store is trying to sell,
All-white interior design isn’t a common choice for most retail venues but it can work very well in a beautiful beauty boutique.
White is a colour of pristine, immaculate purity. Obviously, these are characteristics you would want to have associated with the products and services you offer. White designs are clean and minimalist. They can make a small venue appear larger and they can also help accentuate product islands.
Stark white interiors and bright lights are an excellent choice for modern, upscale beauty boutiques. Keep in mind, however, that white store interiors do necessitate maintenance efforts. If the white of the walls starts fading or turning yellow, the attractiveness of the original concept will be diminished.
The Shop Should Encourage Product Exploration
The specific behaviours of customers play a role in the development of the right retail interior design concept.
Beauty products come in all shapes and sizes. People have very strictly defined preferences based on their skin type, personal aesthetics, colour preferences and the choice of certain ingredients over others. Thus, a beauty store should make it easy for clients to test the products before determining what to buy.
A dedicated area for the purpose of product exploration is essential for a good retail experience.
This area should be centrally located, spacious and making it possible for potential clients to access all of the product isles. Comfortable seating and mirrors are very important for the interior of the test area. It may also be a good idea to consider having beauty consultants interacting with clients there.
The size of the trial area matters. People don’t want to feel cramped when exploring products aimed at enhancing their appearance. A sense of luxury and attention to detail will pay off. The use of comfortable carpets, proper lights and visual cues can give buyers a good idea about what the area has been designed for.
The Importance of the Window and the Reception Area
A good shop window provides passers-by with a glimpse into the wonderful retail world hidden behind the glass. This is why experienced Singapore interior designers put a lot of emphasis on window design.
The window provides an excellent marketing opportunity. When it is arranged in the best possible way, it will attract a person who has no intentions of entering the store. Such a person can easily be converted in a customer if the products match the theme and the appearance of the window.
A good window should be thematic, just like the store. It will need to highlight the key products and their characteristics. If you sell organic skincare options, make sure the fact is presented before people enter the venue. If you craft handmade accessories, you should display your most intricate works.
The concept should be extended to the reception area – the first part of the store that the visitors will see. This is the place where you should feature best sellers and products you’re known for. In addition, the reception area could host a display used for education purposes. This display will tell the visitor what makes your beauty store special and how your brand is different from the dozens of other beauty supply stores in Singapore.
Remember that cohesiveness is of paramount importance. If you make a certain claim or hint a theme via the shop window, the concept should be continued throughout the store for the best possible outcome.
The interior design of a beauty boutique can make or break your business. This is why you shouldn’t leave the interior design process to chance. Hiring a professional interior design company in Singapore like Home Guide will give you a polished outcome that surpasses your expectations.
Always hire professionals that have sufficient experience in the realm of retail interior design. The Home Guide team has worked on numerous retail projects, helping both small and large brands make the most of the available space. Contact us today to tell us a bit more about your beauty store and to learn about our credentials.