What is it that you’d like visitors to do when they visit your Singapore retail venue? As a store owner or a manufacturer, you know that it’s essential to point their attention towards your most prominent products. Retail interior design can be utilised to accomplish the goal.
The term retail traffic flow refers to the manner in which people move around the store. This movement isn’t random. It is affected by the layout of the venue, its size, the range of products being featured, the manner in which they’re arranged and interior design.
Experienced Singapore interior design professionals like Home Guide. know how to optimise traffic flow at a retail venue. The use of the right supplies and accessories is often an important part of the process. If you’re wondering what it takes to get people seeing your prominent products and interacting with them, you may want to acquaint yourself with the following rules.
Study the Current Traffic Flow
If your store is already open and welcoming visitors, you should definitely study the current traffic flow to get a better idea about visitor behaviour.
Are there areas of the store that are left out when people are walking around? Are there areas where the butt-brush effect is most apparent? In such instances, the layout will need to be rearranged so that people can reach just about every part of the venue quickly and easily.
Other important questions you’d need to ask yourself include:
- Are there common patterns you can identify in the movement of customers and visitors throughout the store
- Which areas do customers go to the most
- Do these areas feature the most prominent products and the best-sellers
- Where is the attention of customers drawn naturally to and how much time do they spend exploring a particular product
When you share this information with your interior design company, you can begin working on layout and traffic flow improvements. An evidence-based approach is the one that will produce the best results so be observant of how people are going around the venue right now.
Create Shapes and Pathways
The aim of interior design traffic flow control is to create shapes and pathways that will take visitors to certain parts of the store worth exploring.
To accomplish this goal, interior designers will take the venue layout in consideration and they’ll also think about setting the pathways between the product displays and aisles.
Fun and unexpected display shapes are typically a great choice for creating some dynamic appeal and encouraging movement. If everything is arranged and organised in a grid (much like in the case of a supermarket or a convenience store, for example), people will head solely to the areas where products of interest are located.
An open plan makes it possible to have a display here and a display there. Just envision customer hopping from display to display – this is precisely what good traffic flow decisions should aim to encourage.
The open floor plan has another benefit – it gives visitors a better view of everything that the store has to offer. Even if people come in looking for a certain thing, they may be more willing to explore the additional options that are right in front of their eyes.
Size and Space Considerations
You have to be mindful about the size of the shop or the boutique. If you try to cram too much inventory inside, you’ll be hindering traffic flow and preventing visitors from acquainting themselves with products. A person who finds it difficult to reach an item of preference will simply give up.
Too many aisles can make movement almost impossible. Thus, interior designers like to rely on a range of fixtures. Good retail interior design displays products in a number of creative ways. The displays themselves will occupy as little space as possible, leaving a lot of room for movement.
Large displays that feature too many products aren’t a good idea for one more reason. Whenever people have an excessive number of choices, they could find it difficult to pick the item that’s right for them. New visitors to the store may feel overwhelmed and eventually walk away without a purchase.
Traffic flow control is about striking the fine balance between abundance and clutter-free displays. An inexperienced person will find it almost impossible to strike this balance. Thus, hiring an interior designer is the best decision when it comes to arranging your store.
Use Visual Elements to Create a Path
When they see a path, people are likely to follow it. Accessories can help you create a path between the products, winding through the entire store. This is one of the most inexpensive and flexible options for doing traffic control.
Something as simple as the use of soft carpets or rugs can help you pinpoint the paths in the store.
You can also have these alleys lined with mirrors or you can have the most eye-catching display positioned in the end of the lane. Curiosity will get visitors to follow the path and eventually reach its end.
The creative use of textures and colours could also hint about your intentions of taking the visitors to a specific part of the store. The best aspect of using such interior design accessories and elements is that they can be changed quickly if you eventually consider a store rearrangement.
Don’t underestimate the importance of traffic flow control through retail interior design. It can have a number of practical benefits, including revenue maximisation. To accomplish the goal, choose a reliable and experienced team like the Home Guide pros.
We have years of experience in the field of retail design and we’ve partnered up with numerous diverse clients. Personalisation and addressing the specific needs of each customer rank among our main priorities. Contact us today to create the perfect store or to improve the retail interior design that you already have in place.