Using Retail Design to Make Customers Spend More Time in the Store

Using Retail Design to Make Customers Spend More Time in the Store

Consumers are affected by visual cues.  This is why store design can be determining for the interest in products and for eventual purchases. Retail interior design isn’t to be underestimated when putting together a shop. Every single element – from the colour scheme to the placement of products – can be determining for the response that retailers get.

Retail interior design is the key to getting people to spend more time in the store. Here are some of the biggest essentials that Singapore interior designers will focus on to help their clients enhance the performance of the business.

Designing the Route to Checkout

How many shelves and racks will the eventual buyer pass by before reaching the checkout counter? The internal organisation of the store is one of the biggest essentials when it comes to making people spend more time inside, exploring products.

Interior designers and retailers will work together to create the perfect store layout. Essential items are typically sprinkled between impulse purchases. The most important items for the respective brand or store will be positioned at eye level. The right storage units will have to be acquired and placed thoughtfully in the shop to accomplish these goals.

Retail store designers will often study the manner in which people shop in the respective kind of store. What do potential buyers reach for, what are their eyes drawn to? Such information is utilised in interior design. The decisions aren’t purely aesthetic. They have to affect people in a certain way and display the most important items prominently.

Curved centre isles are one simple layout solution that will maximise visibility. A bigger number of items will be displayed through the selection of such a solution. When people see more products, they will potentially find at least one thing that they’re drawn to.

The Importance of Threshold Area Design

The threshold area or “decompression zone” is very important in the world of retail interior design.

A threshold area is the part of the store that buyer sees immediately upon entering. It should provoke an immediate emotional response for the person to explore other parts of the retail venue.

This is the part of the store that has to be immersive. It takes the visitor from their outside surroundings to the world of the shop. It should be bright, colourful and inviting. It should also display some of the best or most popular items – a small sneak peek into what the store has to offer.

Threshold areas should also provide information about the price point and the stylistics of the store.

The threshold area can be treated as a store window. It will provoke a certain emotion. It will attract people. The aim of the threshold area is not to generate an immediate purchase. Very often, people will forget about the items placed there once they go deeper inside and explore the full range of merchandise.

Placing Crucial Items to the Right

Retail research suggests that the average shopper will turn to the right immediately after entering the store. Needless to say, a good Singapore interior design company should take this fact in consideration when attempting to create the perfect shopping environment.

While the threshold area forms a first impression, the items placed to the right and the manner in which they’re displayed will enforce the opinion that the respective visitor has of the shop and of the products that can be found in it.

Good retail design has few key items placed on the right side of the shop, immediately after the entry. The items have to be placed carefully and framed in a way that directs the attention to them. There’s no need for extensive decorations and staging. Simple and clean racks will serve their purpose and the same applies to signage.

High profit and high demand products should appear there. Information about these products will have to be communicated with the interior design company so that the professional can opt for the best display format.

Strategic Mirror Placement

Mirrors play an important role in residential interior design. They’re even more important for a great retail experience.

Mirrors are simple and inexpensive. They can be customised to fit the overall interior design concept. In addition, a mirror can serve multiple purposes.

The mirror can increase the visibility of certain items reflected in it. Additionally, a customer can do a quick test to determine how a certain product looks on them. Mirrors reflect light, creating a brighter interior that appears to be more luxurious.

Finally, mirrors are a good choice for small retail venues. They can be placed in a way that creates the illusion of more space and abundance. While you may think that a large mirror can easily crowd a small interior, it can be added in a way that isn’t going to impact the traffic and the storage areas.

Vertical Organisation

The horizontal layout is a primary concern in the world of retail interior design. Good interior designers, however, know that the vertical organisation of merchandise is equally important.

Research suggests that the vertical organisation of merchandise on several levels creates a more dynamic interior. Visitors have more to explore when they look up and down. As a result, they will spend more time at the venue.

Vertical design also saves a lot of space and is ideal for small stores that have a large inventory.

The easiest way this goal can be accomplished is through the placement of shelves on multiple levels. The eyes of the visitors will be drawn up immediately. When there’s so much to see, the venue is going to also appear much larger.

These are just a few of the approaches that can be utilised to shape up the perfect shopping experience. Retail interior design can be even more comprehensive or personalised to meet specific needs.

To get the best outcome, it’s crucial to employ a team that has sufficient experience. Home Guide is an interior design company that has completed an array of retail projects. Based on this experience and on the emphasis on effective communication with clients, we can ensure quality outcomes. Contact us today and we will help you design the perfect store.

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